Even If You Don’t Have A Lobby, You Should Have A Website
Whether you spend your money and save your time (remember time = money) and hire Lawyer Website Solutions to create your lawyer website for you, or you create your website yourself – you should have one.
You may be saying to yourself “I don’t need a website because….”. I’ve talked with many different attorneys about their marketing efforts on the web and some of the reasons they’ve given me of why they think they don’t need a website, along with the response I’ve given them can be found below:
“It’s not worth having a website if people can’t find me in Google”
This couldn’t be further from the truth. If you are launching any sort of marketing campaign – be it yellow pages ads, newspaper ads, billboards, commercials, or even lettering on your vehicle you should have a website so that people can visit it to find more information about your law firm. Your ad can only carry a few main points about what you do. You website can explain everything that you do.
Another thing to keep in mind is – you more then likely will not show up in the regular Google, Bing, or Yahoo! search results right away for the keywords you are trying to hit on. One of the things that search engines build into their algorithms is the age of a website. If your site is brand new, it will be harder to compete against a website that has been around for awhile that is ranking for the same search terms that you want. Give it time, and there is a better chance you can rank on the big 3 search engines
Also, there is local search – Google is using IP addressing (kind of like a phone number for your computer) to automatically find the location of a user and bring them websites (or address and phone number listings) of services they are looking for in their area. These results go right at the top and make it very easy for a user to find your website.
If you are willing to shell out some money (which you should, because the return on investment is generally pretty high) all three major search engines offer paid search placement which will show up in the sponsored listings at the top and the side of a search. These are usually pretty cheap since you only pay for the keywords you bid on when someone clicks on your ad. This means that your ad could be seen by thousands of people without paying a cent (unless they click on it).
“I practice law in a very niche field”
Even if your client base is very small, every smart business owner is always looking to expand their business. No matter how niche you are, there will be more people looking for your services. Not to mention, a well designed attorney website speaks volumes to the professionalism of your practice. We are in the 21st century and almost every business, no matter the size has a website to let the world know who they are. The website doesn’t have to be 30+ pages like the websites we offer, but it should have a few basic pages telling people who you are and what you do.
Also, many of web hosting companies will include email for your practice with your hosting fees. This means that your law firm will have a professional looking email address such as joe@mylawyerwebsite.com instead of joe@hotmail.com.
“We don’t even use computers at my law firm”
Although I don’t hear this too much, there are some people who are technophobic. This is fine, at Lawyer Website Solutions we can take care of all of the techno stuff for you. However, I would suggest that you have at least the ability to get email. Since we are a full service company we take care of everything for you and will even walk you through setting up your email.
Even if you need assistance buying that first computer for your law firm, we have years of experience in the computer and web services industry and would be happy to make recommendations for your practice. There is more and more business to be had every day in the online marketplace and you are doing your company a disservice by not taking advantage of that.
In conclusion
Your website doesn’t have to be fancy, just professional. You give your clients top-notch professional service and you need to project that image to future clients. If you don’t feel like bothering yourself with all of the work that goes into creating a professional web image Lawyer Website Solutions offers many services including:
- Lawyer Website Design
- Search Engine Marketing And SEO For Lawyers
- Custom Logo and Print Design For Lawyers
Tags: Attorney Marketing, Law Firm Marketing, Lawyer Marketing
