Many people, not just attorneys think that money spent on internet advertising is money wasted. I’m here to tell you, that it’s not. More and more consumers are finding goods and services online and ditching the yellow pages.
Just because you avoid the advertising on Google (the results in the box at the top of the page and to the right of the organic results) doesn’t mean your next client will.
This is even more true when it comes to the powerful local search features Google has developed. For instance, if I use Google maps to search for “Personal Injury Attorney”. Google uses my pre-existing information to find some in my area, and drop an ad right at the bottom of the map (where I will definitely see it).
Here’s an illustration so you get a better idea of what I’m talking about -
Even without the red circle around the ad, the eye is drawn to it because it is right in line with the map you are looking at and is highlighted in a different color.
If there is one thing Google knows (aside from search engine metrics), it’s how to get people to click on ads. There systems are setup and optimized for people to click on your ads and depending on the keywords you are targeting, this could mean extremely cheap leads for your law firm. Compare this to the thousands of dollars spent on a yellow page ad, and you’ve just increased your bottom line.
Before you go creating your ad, make sure that you have a professional looking attorney website so that you will give the right first impression to your future clients. Remember, if your law firm has a lobby – you should have a website.
Not sure of the best way to setup ads for your website? Contact Lawyer Website Solutions and we’ll be happy to help you, or sign up for our free marketing newsletter (that box in the top right hand corner) and stay posted for future articles on the best way to setup your law firms advertising campaign.
Tags: Attorney Marketing, Google Local Search, Law Firm Marketing, Lawyer Marketing, Lawyer Websites, Pay Per Click
