Lawyer Website Solutions has been helping lawyers build
their practice by providing professional websites and tailored web marketing
solutions.
We're here to help small to large law firms leverage the web to attain business
goals and drive sales. This Lawyer Resource Center was developed
to collect different information regarding the industry and provide
it to you.
These are some of the top design mistakes we have seen when working with clients to help them with their law firm’s new website. They aren’t steadfast rules, but they hold up about 90% of the time.
1. Too many images – distracting
Pictures and graphics on a site are nice and they can help convey a message to the user. However, too many of them can send a mixed message or just distract the user from what your site is all about – your law firm helping them.
If you are unsure that your site has too many pictures, ask a friend to take a look at just one of your pages and ask them what message they are receiving. If they can’t tell you quickly or if the message is directly related to a picture and not the content of the page, you probably have too many images.
2. Content hidden below the fold
In the world of design the term “above the fold” or “below the fold” refers to what the user sees right away without having to scroll down. Anything the user sees immediately without scrolling down is above the fold. The term comes from newspapers. The next time you pass a news paper vending machine or a news stand, look at how the papers are displayed to you. They are folded, with the most eye catching images and stories above the fold. This is done to help real you in. If your most appealing content is hiding below the fold, your users won’t dig in deeper to find out more about your law practice.
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In the age of the internet where so much of your information is stored on line under the protection of user names, passwords, and a varied assortment of security systems – many still don’t think about how a loved one would gain access to these systems when they die.
As an estate planning attorney you generally help your clients prepare for when they are no longer around or can no longer make decisions for themselves, but do you help them plan for what will happen to all of their online access?
This issue is even more legitimized by the American Bar Association in their write up Estate Planning Your Digital Assests.
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When most attorneys setup their pay per click (PPC) ads on Google they normally log in to their Adwords account online using their web browser. With the recent changes Google has made to the online interface to Adwords, it’s easy to manage your PPC ads and run reports. What if you needed to work on or create many new ads or keywords? The online interface for Adwords can become quite overwhelming.
I present to you the tool that I use for all of my Adwords management – The Google Adwords Editor.
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Social networking has been sweeping the internet landscape for years and if your law firm is not taking advantages social networking has to offer, you may just get left in the dust.
If you aren’t familiar with social networking, I’m referring to sites like facebook and twitter. These sites give you a platform to interact with your current and potential clients and inform them what you are all about. They also help you network with others in your field and learn from the people you interact with.
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Many people, not just attorneys think that money spent on internet advertising is money wasted. I’m here to tell you, that it’s not. More and more consumers are finding goods and services online and ditching the yellow pages.
Just because you avoid the advertising on Google (the results in the box at the top of the page and to the right of the organic results) doesn’t mean your next client will.
This is even more true when it comes to the powerful local search features Google has developed. For instance, if I use Google maps to search for “Personal Injury Attorney”. Google uses my pre-existing information to find some in my area, and drop an ad right at the bottom of the map (where I will definitely see it).
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Even If You Don’t Have A Lobby, You Should Have A Website
Whether you spend your money and save your time (remember time = money) and hire Lawyer Website Solutions to create your lawyer website for you, or you create your website yourself – you should have one.
You may be saying to yourself “I don’t need a website because….”. I’ve talked with many different attorneys about their marketing efforts on the web and some of the reasons they’ve given me of why they think they don’t need a website, along with the response I’ve given them can be found below:
“It’s not worth having a website if people can’t find me in Google”
This couldn’t be further from the truth. If you are launching any sort of marketing campaign – be it yellow pages ads, newspaper ads, billboards, commercials, or even lettering on your vehicle you should have a website so that people can visit it to find more information about your law firm. Your ad can only carry a few main points about what you do. You website can explain everything that you do.
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