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We're here to help small to large law firms leverage the web to attain business goals and drive sales. This Lawyer Resource Center was developed to collect different information regarding the industry and provide it to you.
When most attorneys setup their pay per click (PPC) ads on Google they normally log in to their Adwords account online using their web browser. With the recent changes Google has made to the online interface to Adwords, it’s easy to manage your PPC ads and run reports. What if you needed to work on or create many new ads or keywords? The online interface for Adwords can become quite overwhelming.
I present to you the tool that I use for all of my Adwords management – The Google Adwords Editor.
Many people, not just attorneys think that money spent on internet advertising is money wasted. I’m here to tell you, that it’s not. More and more consumers are finding goods and services online and ditching the yellow pages.
Just because you avoid the advertising on Google (the results in the box at the top of the page and to the right of the organic results) doesn’t mean your next client will.
This is even more true when it comes to the powerful local search features Google has developed. For instance, if I use Google maps to search for “Personal Injury Attorney”. Google uses my pre-existing information to find some in my area, and drop an ad right at the bottom of the map (where I will definitely see it).
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