SEO - Search Engine Optimization

Do NOT trust anyone who offers guaranteed #1 rankings on any search engine, because rankings change frequently and a computer ultimately determines all rankings, including #1, not some person or SEO company. Sponsorship or Pay-Per-Click programs are the way to ensure front page listings on a search engine. Nobody can guarantee a number one position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web. We do not guarantee any specific rankings. However, we do guarantee that we will not use any spam technique including doorway pages and cloaking methods which can cause your site to be rejected from search engines and directories. We'll help you to achieve better rankings and increase traffic to your website by using our knowledge and experience with search engines and optimization techniques.

All our websites are created with search engines in mind and the website design is compliant with search engine and coding guidelines. Rather than employing "tricks" that might work for the short term, Lawyer Website Solutions prefers to build websites that are likely to succeed over the long term. We employ good coding practices and ensure proper server configurations to ensure that there are no technological obstacles to full indexing of your site. There are many different ways to create any given webpage; Lawyer Website Solutions always chooses the more search engine friendly method over "black hat" methods. We provide well-written, high-quality textual content on your site that is relevant to your preferred keywords.

There is absolutely no value in submitting to thousands of unknown search engines, as there are only 3 search engines worth considering - Google, Yahoo and Windows Live Search (MSN). Submitting to the wrong search engines could lead to your site being listed on spam email lists, receiving abuse for submitting to an inappropriate category, or even worse, being listed next to dubious sites.

Yes and No. Unfortunately, having a good website is not enough. Why? Search engines look for very specific information such as: the content (text) and the underlying code and of the website. If the search engine doesn't find what it's looking for, the search engine will most often not recognize your site as being relevant. Search engines must attempt to sort over 30 million domains and, of course, each of these domains can have dozens of pages. The fact is, search engines are doing the best they can to return relevant results, but the fact that they must have criteria by which to sort these results creates a need for search engine optimization.

Unfortunately meta tags are not often considered by search engines when determining your website's ranking. Proper SEO involves many other complex factors that an SEO professional can help you with.

The benefits of website optimization are both immediate and long-term, and not entirely related to rankings. An optimized web site will be a much better reflection of your company and what it does. With the input of your sales team, the site will serve as a valuable selling tool. The obvious benefit of optimization is that your site will achieve high rankings on the major search engines, for your designated keywords, which will increase your site traffic and your responses from site visitors. This should lead to increased qualified leads, requests for quotes and proposals, and eventually sales.

Search engines are sites like Google, AOL, MSN/Live or Yahoo where searches for information on the Internet are conducted. Searches are conducted by typing keywords or key phrases into the search box and then reviewing the results. Search engine optimization is a very important long term part of marketing your site. By having your pages optimized to target the keywords or phrases your perspective customers are using to find your products or services, you can achieve top rankings on search engines. When the customers visit your site from SEO listings, all the clicks are free. SEO can take time to achieve top placements on the major search engines and can pay off very well long term. In conjunction with SEM (or PPC) advertising, keeping your web pages optimized can make a large difference in successfully marketing your site for the least amount of money.

The only current important search engines are Google, MSN, and Yahoo! Those three entities account for over 95% of the searches conducted on the Internet, so you only need to be seriously concerned with any other search engines or sites if they are focused toward your industry or niche target markets.

There are many companies that offer search engine optimization. It is a little known fact, however, that many companies that offer search engine optimization can do your website more harm than good. Many search engine optimization companies do not, in fact, know how to truly optimize--they know how to spam. Spamming is a term search engines use for people who bombard their services with shady tactics and automated submissions that negatively influence the way a search engine produces results. When a search engine optimizer gets into the HTML code of your website, he or she can put a lot of "spam" code and hidden code into it to hopefully make you rank well. He may also try to put you into link farms which is also forbidden by search engines.

The problem with these methods is that, although they may work for a while, search engines eventually will catch the spam, and you risk the possibly of being banned. They will remove you entirely. Once you are banned from a major search engine it is almost impossible to get back into their directories. They don't care if you didn't know what the search engine optimization company was doing. As far as the search engine is concerned. It is your website, and your responsibility. Lawyer Website Solutions guarantees you that we will not only optimize your website well, but we will optimize it correctly. Why should you choose us? It's simple. We know what we're doing.

An SEO specialist offers the experience that can only be acquired through many web site optimization projects. Optimization is an art and science that takes much trial and error to master. A specialist will also stay current on the latest developments within the very fluid search engine industry and will be fluent in the algorithm nuances that affect rankings. An SEO specialist will also properly analyze the tracking data generated by your site on a regular basis and make recommendations, based on previous experience, about how to best translate that data into a more productive web site. In short, the potential rewards of optimization warrant it be handled by someone who can properly manage your investment for the best possible return, just like any other professional service.